In a world like ours where technology is a big part of our daily life, a business’ online presence plays a vital role in its everyday success. As said by Mark Zuckerberg CEO & Founder of Facebook, when you give everyone a voice and give people power, the system usually ends up in a really good place.
There are numerous types of social media but not all of them are useful for your company, but because in today’s fast-paced world where people you meet are short on time, the importance of social media cannot be dismissed.
Here are some characteristics of social media that makes it very unique :
Social media is very accessible and it is a meeting place for a big audience.
Social media opens up a probability to access easily clients without a third party.
Social media adverts are cost friendly compared to other advertising means such as printing or TV adverts.
The social media industry is growing up rapidly with more and more people joining and using them regularly and efficiently. And YES, the social media era isn’t ending anytime soon, therefore your business should take advantage of it.
Giving your business a social media touch, makes your digital marketing easier meaning you are not only generating more business but also connecting with your customers better and serve them on a higher level.
Statistics showed that the number of social media adult users went from 7% in 2005 to 69% in 2015, your business needs to use sites like LinkedIn, facebook and twitter to keep up with the competition.
Increase brand awareness : By using social media, you diversify your marketing energy in more ways. You are not reaching out to only one type of crowd but to a huge customer base which is vital for your brand to build a name.
Improvement of Search Engine Optimization : Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears on the top list of results returned by a search engine. There is some connection between social media and search engine optimization, the chances to be found via a web search are going to increase.
As a final word, the importance of social media in a business is undeniable, if done right, social media marketing is proved to be really cost effective boosting up sales and maximizing profit after all that is the main purpose of a business